In this post, I will talk about a concept that I call the financial catch-22. Many business owners get stuck in this on scaling their business. Still, it’s not often talked about because it’s embarrassing for visionaries to admit to suffering from it. I will break the mold with that today by diving into it.
What’s the Financial Catch-22
People often believe that once you make it to the 7-figure earning mark, many of the struggles you had when making 6-figures will disappear. This couldn’t be further from the truth.
Even at the 7-figure mark, money stresses still exist. Many CEOs worry about covering payroll, don’t have money to invest in strategies and tactics to grow, and aren’t able to pay themselves or have the money in their own lives they want to pursue personal passions or projects.
This is very common, and I call it the Financial Catch-22. Many business owners fail to upgrade their business model as they grow and scale, using the same tactics to try to escape the financial catch-22, and they end up spinning their wheels doing so.
They enter the mindset of, “if I can just make X amount more, my problems will be solved.” They end up spending their time and energy chasing that extra money instead of looking forward to their business’s bigger vision and the impact they want to make.
The Road to Burnout
The actions described above put many entrepreneurs on the road to burnout. They end up tapped out, and their big vision feels overwhelming. Instead, they focus on small, incremental growth that feels more feasible. They’re then stuck in the “just enough” mindset rather than tapping into their actual level of abundance.
Many business owners focus on marketing even though that’s not where the issues lie for their business at this particular level. The real reason they can’t grow their business isn’t due to a lack of clients or sales. Instead, it’s because they’re running their business at capacity. Their team is solely dependent on them.
The Business Accelerator Program
That’s where our business accelerator program comes into play. This is meant to help untangle the Financial Catch-22 that your business is in and free up your cash flow. Here, we’ll grow your profit margin in the first 90 days. At this time, most clients can add $100k-$300k of profit to their business.
We will guide you through a process to help set your basic, luxury, and legacy financial goals. We want to give you those freedoms because we know how much you yearn for them, and we also know how liberating it is to achieve them.
Innovating Your Spending: The Bottom Line
It’s not about a budget or limiting your spending, but rather about innovating the way you spend. Our work to free up your money allows you to invest in more strategic ways to accelerate your growth and expand your profit margin.
Tune in to episode 4 of my limited series Flip the Freedom Switch podcast to learn more!